Was it just me or did President Obama sound unprepared for a question on climate change at his press conference on Wednesday? Considering climate change is a top national issue, I was expecting a much stronger response from the President. Here’s a breakdown of the three things he flubbed and my perspective on how to tune up the President’s message on the issue.

1. “We can’t attribute any particular weather event to climate change.” – The President’s opening line was a major missed opportunity. While technically true, it’s politically tone deaf. 

   What we should have heard: “Hurricane Sandy showed the nation what the real cost of extreme weather can be. Scientists agree that with climate change we can expect a rise in the number and severity of these kinds of events.”
    

2. “I am a firm believer that climate change is real” – This sentence commits two classic communications errors that play right into the hands of climate deniers. First, the sentence establishes the idea that belief in climate change is a personal choice. Second, making the assertion that climate change is “real” suggests that the opposite is also a possibility. Think about it. Would you assert your belief that gravity is real? Of course not.

   A better approach reminds listeners that climate change is no longer in question: “The evidence is clear and an overwhelming majority of scientists agree that our planet’s climate is changing, it’s caused by an increase in carbon dioxide in our atmosphere, and that increase is a direct result of burning fossil fuels.”
    

3. “I think the American people right now have been so focused…on our economy and jobs and growth that…if the message is somehow we’re going to ignore jobs and growth simply to address climate change, I don’t think anybody’s going to go for that.” – The President again commits the mistake of accepting the opposition’s framework that the cost of addressing climate change is bad for the economy and jobs.

   As today’s industrial outlook report showed, the cost of extreme weather is a risk to our economy with Hurricane Sandy reducing our performance by almost 1%. And as the recent National Solar Jobs Census shows, solar industry jobs have grown 13% over the last year to employ 119,000 Americans.

   Here’s what the president should have said , “Hurricane Sandy has shown us just how costly climate change can be. Failing to take action on climate change exposes our economy and jobs to unacceptable risk. We have an obligation to protect our children’s future by taking concrete steps now to address it. Furthermore putting the right policies in place will position our nation’s industries for leadership in clean business and technologies globally.”

Overall, I think the President’s answer reflected an ‘inside the beltway’ assessment of the political landscape. His approach understimates the will of the American people to do something about climate change. The public opinion numbers are clear. Since 2010, the number of Americans who believe in climate change has increased by 13%. And that correlates with the 88% of registered voters who support government action on global warming even it had a negative impact on our economy (Yale & George Mason University).

Mr. President, Americans want leadership on climate change and the political conditions are lining up to support action. Rather than rehashing the debates of the past, it’s time to engage the country in a constructive and aspirational discussion of our responsibility to future generations and to embrace our historic passion for meeting big challenges with American ingenuity.

With President Obama’s victory tonight, the renewable energy industry keeps an important ally in the White House. The win comes at a time when energy is rising in national importance. Given the extent to which the opposition made renewable energy an issue, I think the President’s win gives him a mandate to make clean energy a key part of the agenda for his second term. Now is the time to rally industry around a comprehensive plan to make our nation’s energy supply more secure, clean and affordable.

Over the last four years, our nation’s energy situation has changed for the better in two important ways:

1. Wind and solar have proven they can play a significant role in mainstream energy markets as an affordable source of clean electricity.  That’s thanks in part to President Obama’s leadership on the ARRA stimulus programs that bridged the industry through the global financial crisis.
2. The boom in U.S. shale gas production has fundamentally altered our domestic energy options, edging out coal as the fossil fuel of choice.

These developments open new doors in terms of how we think about our energy future. With abundant and cheap solar, wind, and natural gas we can effectively have it all—a secure and stable mix of domestically-sourced clean energy at no additional cost over the status quo.

But there are pitfalls in our new found abundance as well. If we’re not careful we could end up overly dependent on gas, leaving us exposed to future price shocks. Leadership is required to define our national energy goals and keep the country on the right path.

The attacks during the campaign on solar and renewables–and climate change for that matter–were as fierce and they were well-funded. Despite those attacks, public opinion about renewables proved to be resilient. Solar and wind remain the top two most positively viewed energy sources with bipartisan favorability ratings in excess of 80%. Americans clearly understand the benefit of renewables and I think the President can rightfully claim a mandate to pursue a clean energy agenda.

The solar industry and SEIA stand ready to do our part. We’re continuing to drive out cost, accelerating solar’s transition to competitive markets and reduced dependency on government incentives. What we need in return is a stable policy environment that enables our industry to plan with confidence and ensures the flow of capital to good projects and companies.

Congratulations President Obama on your win today. Here’s to four more years of making renewable energy part of our mainstream energy mix!